About > Our Story
SEC Grand Opening
Officially opening the Southeast Event Centre with a ribbon-cutting, Aug 21 2025.
Courtesy SteinbachOnline.com.

Working Together for the Community

A partnership of the City of Steinbach, Southeast Events Group and the joint-Provincial and Federal governments’ Investing in Canada Infrastructure program, Steinbach Multiplex is the realization of a collaborative effort to provide Southeast Manitoba with a state-of-the-art event centre. Initially proposed in 2019, the facility fulfills Steinbach’s Official Community Plan by boosting downtown dynamism and providing local infrastructure services while also offering a multi-use venue to the region and beyond.

The “Fuelled By Pork” Story

From humble beginnings in a single-family barn, a shared vision grew. Don Janzen, Claude Vielfaure, Denis Vielfaure, and Grant Lazaruk have become respected leaders within HyLife and the global pork industry. Their dedication has put southeastern Manitoba on the map as a significant hub for pork production. 

Since the early 1990s, these individuals have worked tirelessly to shape and innovate within their field. They credit their success to their hardworking team members and the determined people they’ve collaborated with. They know that without the unwavering support of their team and the contributions of the community, the company wouldn’t be the success it is today. 

To show their appreciation, Don, Claude, Denis, and Grant have given back in a meaningful way. Together with HyLife, they envisioned a space where the community could unite and celebrate its shared pride and accomplishments. The Southeast Event Centre stands as a testament to this commitment. Its tagline, “fuelled by pork,” honours not just these four trailblazers but also the people whose hard work and passion have shaped this story. 

This is more than a facility—it’s a symbol of collaboration, community, and a legacy built together.  

Welcome to a place that belongs to all of us. 

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Southeast Events Group

The Southeast Events Group (SEG) is a non-profit organization, that will bring people together to enjoy community events, sport, recreation, social and cultural activities. Located on the corner of Elmdale and Reimer, a new facility has been built as a community hub, with the City of Steinbach retaining ownership.

Our initiatives follow a positive, long-term approach to community, culture, and recreation in the Southeast.

Mission, Vision & Values

Our Mission

Promote community by providing high quality recreational, entertainment, banquet, and event facilities in Southeast Manitoba.

Our Vision

To enrich the quality of life of every person in our region by building community through sports and entertainment.
Our Values

Gather. Play. Grow.

  • Community
  • Quality
  • Accessibility
  • Inclusive
  • Collaboration
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Leadership

Membership of 50 locally invested individuals, including many business owners. Our board includes:
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Grant Lazaruk

President
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Jarrett Bishop
Treasurer
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Dr. Ben Townsend
Director
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Claude Vielfaure
Director
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Don Janzen
Director
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Gemma Brown
Director
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Kassi Unger
Director
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Kevin Barkman
Director
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Ray Tetrault

Director